Customers and Clients:
- Individuals or organisations that purchase products and / or services.
- Orgsanisation today build customer relationship and ensure customer satisfaction so that they stay close to a customer to build rapport and receive continuous buying.
- IKEA provides baby sitting, children playground and cafeteria to make customers feel at home and want to stay and shop.
Competitors:
- Other organisations that either offer or have a high potential of offering rival products or services.
- Organisations need to keep abreast of what their competitors are doing.
Suppliers:
Are those organisations and individuals that supply the resources (raw material, products services) the organisation needs to carry on operations.