Social Media Influencers and Brands

The diving force to any business is Marketing, this forms the foundation to the success of any business. Today, marketing has taken a new form with the involvement of social medias.The marketing industry is blessed with basic tools that helps the industry in carrying out its day to day activities but there seems not to be a platform created that caters for the growing needs for transparency and efficiency in the industry. Therefore they face some challenges like Ways to get all the stakeholders involve in the effort with a feed back loo, Ways to get all the stakeholders involve in the effort with a feed back loop and so on.The basis of the decisions of the masses depends largely on the social media influencer they follow, the tread that influence how you market will determine how popular what you are marketing will grow.
The fashion tread has grown widely because of the influence of widely known personality , And those influencing this are: celebrities,comedians,article writer and so on with millions of followers on the personal thread
The existing platform does not gives answers to these numerous questions and challenges instead they are still faced with several problems yet to be seen into at all.

Problems Influencers face

Getting audience on social media have been a big mountain new projects are facing or dealing, attention can be sometimes Frustrating and hectic. Therefore they set up bounty campaigns with attractive payments for hunters to help them in promotions on different platforms. Thou, those they employ to coordinate the bounty has there defects, because some end up not paying hunters there token after them being faithful.
Brands have problems in creating ideas for a positive return on marketing campaigns. This is the reason why they rely on third parties namely content creators (or influencers) to help solve this problem. Content creators like to share their ideas with brands. But on the other hand, a poorly created idea will ultimately result into a poor marketing campaign.

THE SOCIAL CXN

The social CXN aim to bring all influencer marketing stakeholders together by introducing a first if it’s kind revolutionary blockchain solution that compliment the existing software-as-a service (SaaS) base enterprise level platform.
The social CXN has identified a major gap in the current industry capabilities and the social CXN’s innovative approach will accelerate growth of this industry globally.
Social Cxn did not forget the social media influencers as it has the platform built on the foundation of transparency with payments escrowed to assure influencers of being rewarded rightly.

SocialCxN is on target to be the first decentralized influencer management platform built on Blockchain technology. With existing major brands already on our platform as customers, we are the next generation social application for Brands, Retailers, Startups, and Enterprises that are looking for greater visibility in the social media ecosystem in collaboration with content creators & distributors.

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AIM OF SOCIAL CXN

The social CXN aim to connects brands and influencers based on data and ratings. It also aim to provide an automated role for influencer agent and digital agencies.
It aim is to identify pain pants in the industry that can be resolved with blockchain ledgers and therefore further transform this industry beyond basic influencer marketing
The Social CXN’s long term view is for this industry to streamline a brand’s marketing budgets year-over- year and not just to do a one off campaigns for short term gains. The social CXN platform is the only platform where each of the four key players in the influencer marketing ecosystem have their own user interface while automating all day to day features.

SOLUTION OFFERED BY SOCIAL CXN
Social CXN creates a platform that allows bounty managers to create bounty campaigns with set rules. The tokens allotted for the bounty are escrowed to ascertain the payments of all accepted works by the hunters. The bounty campaign is then made available for all bounty hunters to see and apply. The bounty hunter applies for the bounty, works on the bounty, and finishes the campaign.
The social CXN makes it easier for brands and influencer to manage their influencer marketing needs through the social CXN’s platform and it also plan to implement blockchain integration to make this platform the most preferred choice for all stakeholders.
The bounty manager reviews the summary reports and accepts or rejects the work done by the hunter. If the work done by the bounty hunter is accepted, the hunter is automatically paid through the smart contract into the hunter’s wallet.

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THE SOCIAL CXN TOKEN DETAILS
The social CXN platform would be tokenized to record and automate activities which currently requires additional and non-productive effort from stakeholders. The Social CXN Token is called the CXN Token. The token value will increase significantly in value and token holders will benefit when used:
• For e-commerce
• For licensing content libraries owned by creators

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You can read more about Social CxN on
<website/a>
whitepaper
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