It was brilliant on behalf of the Dash team to hire Amanda B Johnson as their spokeswoman a few years ago. The price back then was in the single dollar range and crypto was going thru a nuclear winter.

If you think about it, she garnered the attention of thousands of men who then invested in Dash. This kept the project alive by keeping the price inflated (master nodes really helped) and the team could then reinvest more money than before back into marketing... they cycle continues.