Think about this:
There’s a party next weekend, and you are text-chatting with a friend about which shoes would go best with that awesome dress you just bought. Two hours later, you log into Facebook to see your news-feed drowning in notifications about the best shoe offers on Amazon.
You might be wondering why, but that’s what’s obtainable these days. This seems like a conspiracy theory, but our smart devices are now the world’s most effective data harvesters, and we are currently being monitored.
Today, internet users unknowingly forego control over personal data in exchange for access to social media, search engines, etc. These services are advertised as ‘free’ but at a significant cost in actuality. The digital advertising data market worth billions is the nucleus of the performance marketing industry responsible for personalized advertising. In e-business, data gathering is the backbone of every on-site advertisement strategy, but when personal data harvested with impunity and sold to external services to be re-sold to other advertisers to improve advertising campaign results, all these without authorized consent of the data owner, then there is a problem! Google and Facebook’s leadership in digital advertising was built on years of developing dominant ecosystems. Since the early days, users have gradually become dependent on their services causing an overwhelming duopoly. Therefore, both companies with access to humongous amount of first-hand user data, now control over half the US digital advertising market. This they have achieved with little public scrutiny of their handling of personal information. The result? Reckless data breaches, vending, and abuse of the modern Adtech model. These issues and many more, are what Liberdy, a collective team of digital advertising and media veterans focused on revolutionizing the digital advertising industry, is set out to change.
Liberdy is an advertising ecosystem which leverages on blockchain technology to create a platform which meets the challenges of end-user data exposure, control, and accuracy, while still acknowledging the power of data-driven advertising.
HOW IT WORKS
Liberdy intends to restructure the Adtech industry by creating an ecosystem of 4 core components:
- A secure, not-for-profit Data Foundation, an organization bestowed with the purpose of storing and ensuring that users provided data are not indiscriminately exposed to unauthorized persons. Data to be stored include raw data, information, knowledge and wisdom
- User applications: Allows for users registration and supplying of their personal data through partners. Data supplied are fully controlled by the owner, and only the owner can give an authorized approval to access of the data. These data are stored in the data foundation as mentioned above. These can be done via mobile application provided made available on iOS and android devices.
- Advertising data application: This layer mediates between advertisers and data foundation where data is stored. With the use of DMP applications, advertisers purchase needed data for their campaigns from data foundation
- Integrated infrastructure: This layer is made up of secured and integrated infrastructure that paves way for efficient, transparent and scalable growth of the Liberdy ecosystem. It serves as the basis for data connection flow between the above mentioned three components i.e data foundation, user application and ADA.
The liberdy ecosystem is based on the following fundamental principles:
• Access
• Accuracy
• ACT (Anonymity, Control & Transparency).
Liberdy is happy that users and governments are beginning to question the wanton use of personal data, for example, the new GDP restrictions. There is thus an opportunity to revamp advertising in a way that appreciates the value of data-driven advertising but protects against end-user data abuse and exposure.
To achieve transparency and security, Liberdy’s Data Foundation uses a blockchain platform where every action is recorded within a decentralized public ledger and all token payments publicly processed. This blockchain backbone ensures that all forms of token transfer are traceable and backed by smart contracts. When this is possible, there is a guarantee of automatic, transparent, and seamless settlements
Liberdy has already laid the groundwork to Adtech 3.0, an innovative generation of security-conscious advertisers focused on producing superior campaign results without any foul play to create a win-win situation for both themselves and users to regain online anonymity, as well as retain personal data ownership and control.
TOKEN
Token to be used on the platform is known as LIB, it is the only currency accepted on liberdy platform as a means of purchasing user data from the data foundation. Also LIB would serve as a means of reward for users who have authorized that their data be sold.
TOKEN INFORMATION
Token ticker: LIB
Total Supply: 300,000,000 LIB
Soft Cap: $5,000,000
Hard Cap: $30,000,000
Price: $0.1
For more information about Liberdy, kindly visit:
Website: https://liberdy.io/
Whitepaper: https://bd7me1gf9gn36n2ki11xi17j-wpengine.netdna-ssl.com/wp-content/uploads/2018/05/whitepaper-v1.1-FINAL-1.pdf
Facebook: https://www.facebook.com/liberdy.io/
Telegram: https://t.me/liberdy
Twitter: https://twitter.com/Liberdy_
Bounty thread: https://bitcointalk.org/index.php?topic=3043422.0
Writer: Crypto4ruby
Bitcointalk URL: https://bitcointalk.org/index.php?action=profile;u=1788350