If you have just started a business, are new to the marketing realm, or perhaps have not delved into the world of digital data vendors, it can feel overwhelming. The terminology, acronyms or just the general chatter can appear complex. Here we will break down a few industry terms so that you have a better understanding of the DataBlockChain platform and what it can do for you.
DataBlockChain.io: A unique platform enabling businesses big and small to access specifically collected data related to their unique target customer. The platform brings users and superior data providers together on a secure space. DataBlockChain aims to revolutionalize the data industry by merging big data, artificial intelligence, and blockchain technology to bring critical information to the world.
Platform - A platform is a business model that brings people (generally, consumers and producers) together in one location. It enables large groups to interact and perform transactions. Examples of platforms would be ebay, Amazon, Facebook, Twitter and of course DataBlockChain.
Data Vendors: Data vendors are companies that obtain, organize, and make available assorted data. These records can relate to spending, buyer interests, financials, investors, traders, and demographics. These are only a handful of the vast number of variables that DataBlockChain utilizes to present targeted results.
Democratize: This term describes making something available to all people. This term is used with DataBlockChain.io when referring to the availability of data vendor information. In the past, the access to this type of detailed data was primarily reserved for Fortune 500 companies due to complexity and costs. Today, it will be available to all company sizes, big or small due to Datablockchain’s use of blockchain technology.
Transactional Transparency -For businesses and customers to be honest and open about providing data and how it will be used.
Business Analytics -The frequent repetition and methodical exploration of an organization's data. This would usually emphasis statistics. Many companies use business analytics when making critical marketing moves or corporate decisions.
Acronyms
DBC Wallet: DataBlockChain Wallet holds the currency used to perform transactions on the DataBlockChain platform.
CRM: Customer Relationship Management.
It is the system that businesses put in place to manage their most precious commodity, their customers. With the use of industry or business specific programs/tools customer interactions and data is maintained. Platforms like DataBlockChain assist with customer management and retention.
The digital data that a company can obtain from vendors can ensure that a business remains on top of trends as they shift. Customer Relationship Management should not only be maintenance of data but should be utilized as a safeguard to keeping those customers. The vendor data records obtained through DataBlockChain, combined with your own customer data, is a superior methodology to reach your target audience.
API: Application Program Interface. To keep this simple, think of API as a messenger of information you request. When you log in to Kayak to obtain information regarding flight prices and dates, API is the messenger that gives your specific information request and provides the results from many sources. With DataBlockChain.io the messenger will take your input and provide you with specific results based on your variables. That transaction is performed using API.
Conclusion
Hopefully, the breakdown of some of these commonly used industry terms will provide you with an “aha moment” about the value of digital data. The leap to using data vendors as a marketing tool will enlighten you about buying habits, learning more about your customer base for a direct marketing approach or staying on top of your industry trends.
DataBlockChain can change the way you do business.
Official DataBlockChain Website: here
Official Datablockchain Telegram: here and here