Datum ICO, data is the new oil. Have you ever wondered when accessing social media or certain websites? the ads that appear on that page are often the things that you really want to? For example, if you want to travel, then the ads that appear is info about cheap hotels or cheap travel packages, or the other examples, if your hobby is play online game, then the ads that appear is about online game vouchers and new android games that can attract your attention .
Do you ever wondered what system that is actually able to performed the data utilization as accurate as that?
It turns out that every activity on the internet is used and exploited by the providers of free platform like google, gmail, facebook, instagram and so on. Any activity such as status updates, comments, like, email, share and typing keywords on search engines will generate data recorded by the machine. Those data will be processed with math statistics and will produce a demographic source that can indicate your habits, behaviour and desires of the free platform users.
The data that you produce voluntarily will belong to the platform provider and can be sold to companies that want to advertise in order to target the right audience. And pufff, that ads pop up on your browser page.
This business model is known as the hidden revenues business model. This business model strings a pattern based on the fact that almost all humans are very fond of cheap or even free services. So no wonder if the free providers like Google eliminates the charges some of its main services, with more and more users then they will get more and more data and entitled to record every activity of its users on the internet. Then with the "Ads Director" program like google adwords, Google will sell the user activity data to advertisers who want their product ads to be seen by people who really need them.
According to the facts, each day we generate 2.5 Quintillion bytes of data and most of the data is stored on the centralized servers and owned by private companies like Google and Facebook. 90% (ninety percent) of the total data in this world is currently produced only in the past 2 years. In addition, it turns out we also only use 5% of the total transaction data that occurs on the internet, 95% other hidden and represent a huge potential.
From these facts, the use of data needs to be utilized properly to perform the mutual collaboration and profit sharing between the platform providers and its users. Like oil, data should be treated appropriately to avoid problems: Data Exploitation, Data Leakage, Data Security and Data Information Query.
DATUM - Take Back Your Data
Roger Haeny and its team already prepare a project that aimed to give the solution from above issues. The solution of DATUM will described in this below info graphic:
DATUM application will be able to give full authorization to the users to take control of their data including sharing or selling data through Datum network. Users will pay a small amount of DAT Tokens (datum currency) to the network and the submitted data will be stored in the nodes that belong to the DATUM network. These data can only be controlled by the users who hold the private key (private key) and nat if there is a data consumer wishing to buy the data, then he will contact the users who have the private key datum.
All transactions in datum applications will be made with a currency called Datum Token (DAT). Since DAT has certain specific functions as fuel on Datum networks, it is certain that DAT Token prices will continue to increase along with the use and popularity of Datum applications on the market.
USES CASE
Users will register and get paid from buyers data with scheme as follows:
- Users will send data to Datum network using client software provided by Datum. Users will pay a small amount of DAT Token as fuel to make the shipment. Once the data is encrypted, it is only the user that has the key to medekrispsi the stored data.
- A storage will receive and store data from users. The data will be replicated or copied and deployed throughout the nodes incorporated in the datum network.
- A consumer of data states that he intends to buy data.
- Users who have data will receive a data purchase proposal along with other details such as buyer information and rates offered. He can approve or negotiate to get the most suitable price scheme.
- If Users accept the proposals, users will receive DAT Tokens and private key to decrypt the data will be sent to buyers of data that have been purchased using DAT Token.
DAT Token - Datum Fuel Network
Like other blockchain-based projects, DATUM also has a token or cryptocurrency that will be used as a datum network fuel called DAT Token. To ensure that all the above steps can be done in accordance with the plan, then DATUM requires the amount of funds they will get from investors participating in DATUM Token Sale.
The DATUM Token Sales will be described in the bellow info graphic:
How to Buy a Token DATUM?
- Visit the datum website at the following link: https://datum.org/;
- In the top website dashboard choose Token Sale Login;
- Create an account by filling in emails and setting passwords;
- Verify by following the instructions given by the DATUM Team;
- Once entered in the platform you can buy DAT Tokens according to your wishes.
For those of you investors who are interested in this project and want to participate in this new data economy era, you can start reading everything related to project of DATUM please do kindly check at their whitepaper at: https://datum.org/assets/Datum-WhitePaper.pdf
Thanks.
Written By: Hyadumadha
Bitcointalk Profile: https://bitcointalk.org/index.php?action=profile;u=1082055