We are finalizing a go to market strategy. As you mentioned, there could be competing efforts and usually this benefits the consumers.

As a private, for profit corporation, our natural inclination is not to open our books nor the full details of our strategy and tactics. No private company would do this for obvious reasons.

However, to your point of how will dCommerce expand beyond Steem community, we will be aligning visibility campaigns across multiple social media channels, Advertisements, proportions, affiliate programs, etc. The www.dcommerce.live site will also readily accept Visa and PayPal so as to attract non-Steemians participation. In order for them to spend DCC tokens for upvotes, these buyers/sellers will have to setup either or both Steem and WLS accounts.