It is in the 3rd spot for top jewellery brands in India. It was established on 2003 with its headquarters located at Mumbai, India. It is JV between Gitanjali (India’s largest jewellery retailer) and Damas, Dubai (Middle East’s largest gold retailer). It has bouquet of 5 unique and powerful sub brands- ‘Lamhe’, ‘Glitterati’, ‘Vivaaha’, ‘Solitaire’ and ‘DER’. The product range consists of exquisite designs in plain gold, diamond studded and semi precious coloured stone jewellery. There are many ambassadors for this reputed jewellery company, at present its Sonakshi Sinha.