McDonald's will test home delivery in Florida in partnership with UberEats, the Uber Food Delivery Service.
Two hundred McDonald's restaurants in Miami, Tampa and Orlando, Florida will experience the service: the fast-food giant wants to test a new form of home delivery of its burgers, fries and other nuggets from January 2017, before 'Possibly extend this proposal, tells Business Insider .
And for that, McDo associates with UberEats ... It will therefore be necessary to go through the site or the app of this service of delivery of meals prepared by restaurants and delivered by drivers Uber. As the Chicago Tribune explains , this is part of the hamburger chain's strategy to highlight various new technologies and attract more young customers (in the context of McDonald's cheesiness : four Americans aged 18-34 in five Have never tasted Big Mac).
In fact, McDo already delivers in some US cities, via third-party companies like DoorDash and Postmates . But delivery costs are higher than most items on the McDonald's menu ... With this new partnership, the delivery should still cost 5 dollars (4.80 euros).
Overall, fast food chains have been slow enough to adopt delivery services, stresses Business Insider. In the United States, Taco Bell was the first to launch in July 2015, thanks to a partnership with DoorDash. McDo also offers a home delivery service, McDelivery , in some countries of the world such as Singapore or Lebanon. In France, despite the fantasy of fans , the delivery does not seem to be on the agenda yet. Even if it is now possible to order online before going to fast food, the FAQ section of the site is clear: "No, we do not offer home delivery service".