Indian tea package design illustration. I loved the concept from the beginning and wanted to try something new here. Initial task was to design a character for package with simple background. Main hero should represent Indian Raja and bring feelings of rich taste.
It was an order from Uzbekistan branding agency with pretty clear references and nicely formed brief.
Sketching was a pleasure. I like Indian culture and way people feeling happiness having such a small things or even nothing. I've been in India many times and saw a lot of contentment in the eyes of poor people. This is really something we should learn. We have so much to be grateful for and at the same time keeping complaining more poisoning our mind.
My sketches had been printed for a test showing part of the turban should be added to cover more package area. Also our guy looked too young and slim. He had to eat more so everybody can feel he was rich.
Agency sent me an unfolding view and I've made some necessary corrections and created a tea themed pattern.
Sketch was approved and I've colored it. This time I leaved the sketch layer multiplied on top decided to keep it till the final. I wanted to add more natural drawing feeling in this portrait.
Second print just to check the things out. Everything looked fine and approved fast without lots of corrections.
Fil Dunsky: