How six new cars will set the course BMW’s design language will follow.

Looks make the difference between love at first sight or hate at first sight.

We’re taught not to judge a book by its cover but it’s nearly impossible not to make a judgement when the veil comes off. Styling is as important as what’s under the sheet metal. This holds true even with the advent of new technologies, namely electrification and autonomy, because they present daring and unexpected ways for designers to shape cars.