LSD developed this amazing CGI artwork together with the creative agency Le Balene, the client being the giant Parmalat / Lactalis group. And their brand Santàl.The artwork is part of a large scale billboard campaign which has been launched all over Italy.The idea was to have an iconographic representation of the three fruit juice flavours, Green Coconut, Pomengranate and Grape, Peach and Mango, bringing into the forefront the genuine geographical origin of the fruits and their capability to quench your thirst in a healthy way. A must for a typically hot Italian summer!
Cool isn’t it?
Campaign Title: Il sapore della frutta
Client: Santal
Agency: Le Balene
Creative Directors: Sandro Baldoni, Francesco Guerrera
Art Director: Francesco Guerrera, Elisa Villa
Copywriter: Davide Canepa
Account Director: Marco Andolfato
Account: Irene Bruni
