How can colours help you get the right tone of voice for your readers? Using colours for your readers is always perfect, why? Well look at comic books, they have a lot of colour and really give that edge and persuade your readers. Visuals have a role in fuelling the creativity and overall efficiency and effectiveness in your blogpost.
So what do colours tell?
Each colour represents something else and your colours should be related to the topic you write for. Each colour has it’s own emotion. Let’s get into it!
Green: Green is associated with professional work. It symbolises freshness and growth. When looking at this colour we also think about health.
Yellow: Yellow stands for clarity and warmth and is used for optimism. When you write about positive vibes the colour yellow is the best to use!
Orange: Friendly, Cheerful and confidence are a few terms where orange stands for. When you have something to celebrate this colour is the one to use!
Blue: Dependable, Trust and Strength are key here. When you write about helping people and want people to depend on your advice. Use blue!
Grey: Grey stands for Balance, Calm and Neutral. It also represents quality. When you don’t wanna use bright colours this is the one.
Red: Lastly, red stands for Excitement, Youthful and Bold. When you write about awesome stuff you do, you can use Red!
The truth about colours though, is that it’s mostly dependant on personal experiences and feelings. The above keywords are mostly messaging patterns that is based on color perceptions.
How to use colours in a subtile way?
To round our first five courses up. Colours can help you with your brand and identity. You can use it to make a great header and footer to let people know that it’s your post. Design a great header and footer to give yourself an identity and use the colours that are appropriate to the topic you write for!
