In classical marketing, it is common to distinguish five levels of product competitiveness. Here they are:
The key value is the fundamental meaning to buy a product (the machine is moving).
Basic (basic) characteristics, without which the product is not needed (machine running).
Customer expectation is a characteristic that buyers themselves set for the product (often with marketing feeds ("managing dreams").
The difference from competitors is what makes the product unique in its niche. (the most powerful diesel in its class, the largest rod)
Potential benefits - potential future purchases (cheaper, children will earn and so on.
It is believed that if your product is not convincing enough at at least one of the levels, releasing it to the initial market, and in need of repair. Sometimes, however, all "fixes" are entrusted to marketing. Try parsing through multiple purchase levels recently. In what cases are the levels real, and in what cases are they produced by marketers? Pay attention to the level of competitiveness whenever you buy something. Will your consumer habits change? Will you choose your goods and services more carefully? We'll find out soon!..