There was a time when parents would refrain from spending a lot on their children's clothing because the development of a baby takes place even faster than the changes in fashion trends. However, today, the children's wear industry is booming, with 2017 seeing the global childrenswear market grow to US$203.4 billion. This figure is only expected to increase, as major brands like United Colours of Benetton, Tommy Hilfiger, Shoppers Stop and many more have launched their range of clothing and accessories in the childrenswear category.
Parents Love Mini-Me's
Clearly, there is a huge market for these products. High-earning parents are willing to shell out anything for their kid's clothing, even if it doesn't fit them after a few months. They see the kid as a projection of themselves and like to dress them up to reflect a proper image. As a result, children are becoming the new fashionistas on the block. Most of their clothing emulates adult fashion trends. This is despite the fact that, unlike adults, kids love to spill and spoil their dresses. But hey, we are not complaining because we love seeing well-dressed, cute babies on our social media feed!
The Role of Social Media
Social media has had a huge role to play in encouraging this trend. Instagram, Pinterest, Facebook, and Twitter are flooded with pictures of mini-fashionistas who have become celebrities in their own right. In fact, modeling agencies these days are looking for child models to feature in commercials. This is because their cuteness and innocence appeals to people of all ages. You must have come across those Flipkart ads with kids behaving like adults, or the Lifebuoy handwash kid claiming that her soap cleans faster. Even Surf Excel detergent ads feature a kid soiling his spotless attire.
Moreover, star kids like Aradhya Bachchan, Abram Khan, Taimur Khan, Viaan Kundra, Inaaya Kemmu and more are dressed to be camera-ready at all times and places. They are setting key trends in the industry. The viewers, of course, take a cue from their outfits and like to dress their kids in a similar manner.
Fashion with Comfort
Fortunately, fashion brands are not only focused on the look of children's clothing but also their comfort. Special kid-friendly fabrics and designs are chosen to ensure that the child feels comfortable at all times. With the advent of nuclear families, hand-made clothes from grannies are fast becoming a thing of the past. Moreover, both parents are working in most households, so it's difficult for them to make time to hand sew clothes. In such a scenario, reliable and established brands have actually become saviours by providing comfortable and stylish readymade clothing for kids.
As parents, we want to provide the best for our kids, nothing less will do. While clothing contributes to developing the personality of children, providing the right nutrition helps in building their social and cognitive skills. So, parents, consider adding a fortified milk powder like Enfagrow A+, which contains DHA, necessary for a child's growth. Our nurturing instincts help a lot in the overall development of the baby, therefore as parents, we must ensure that we are covering all the bases.