The second tool I have for you if you're using Word Press, is a Yoast SEO plug-in, it's one of my favorite tools. It has a free version and a paid version. I personally use the paid version, but you can pick either one. They're both amazing, now with the Yoast SEO plug-in, every time you publish a blog post, it'll give you a score and tell you here's how to do your title tag, your metadescription, and you can pick different keywords and show search engines something different than what you show users. And the cool part about the Yoast SEO plugin is you can optimize each and every single one of your blog posts to get the maximum amount of traffic.
And every time you release a new blog post, it even updates your sitemap for you automatically.
Ok, next is my third free tool, Google Search Console. Now with Google Search Console what it ends up doing is, every time you publish a new blog post or a page, you have an XML site map. The XML site map is probably gonna be created by the Yoast Plugin, that's what I use, and that's what most experts use. You then submit it to Search Console. In addition to that Search Console shows you how many impressions you're getting, how many clicks you're getting, which pages are popular, and it even shows you which keywords are getting a lot of impressions for, but not a lot of clicks, you can then go and optimize your content by adding those keywords in, adjusting your title tag, your metadescription to include those keywords, and maximize your click to rate.
This will increase your rankings without you having to build even one single link.
The fourth tool I have for you is Google Trends. Let's say there's a car industry. And there's General Motors, and BMW. They both have millions of dollars to spend on SEO. They both have millions of back links. How does Google know? Should you rank General Motors or BMW? Well one of the factors within Google is brand queries. And Google Trends shows you this. As you can see BMW is more popular than General Motors. So more people are typing in BMW and all the other SEO factors are very similar. What are they gonna do? They're gonna rank the more popular car manufacturer ahead of the other.
The fifth free tool I have for you is WebsiteResponsiveTest.com. Do you know more people are using Google from their mobile or tablet devices than they are from their desktop or laptops? That's crazy, but just think about it. Phones these days aren't like the old saved by the bell Zach Morris days where they had those big brick phones. Now a days, they're small and they're really powerful. Sometimes they're more powerful than some old computers. So, you wanna make sure your website is responsive and people on mobile devices can load your website extremely fast, and using this free tool, it'll show you how other website and mobile visitors are seeing your website.
The sixth tool I have for you is Screaming Frog. Screaming Frog is a super technical SEO tool. You put in a URL and it shows you every little thing that's wrong, from titles to headings to keywords to links. It analyzes every little thing from the super advanced technical framework. So make sure you check out Screaming Frog.
And last but not least, Google PageSpeed Insights. Google PageSpeed Insights shows how fast your website loads. And if it loads slow, that's okay. They break down a list that shows what you need to improve both for desktop devices and mobile devices, so that way your website can load extremely fast. Because here's the thing, if someone's on your website, and it's loading slow, because these days more people are using mobile phones, what do you think they're gonna do? They're gonna leave. Sure there are fast internet connections and LTE and 4G, but you know what? Some areas still have poor reception. So make sure your website loads extremely fast. Now check out those tools, they work really well!
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