Expect to see many improvements in platforms technology and AI in 2018.
Artifical intelligence
Chatbots will be used more than have seen before
Better way to follow up with customers and segment your customers
Video Marketing
More personable, people know like and trust you when they see you
Webinars
Live Video
Instagram Live
Youtube Channels
All are great ways to create a following.
Facebook
You will see a lot more companies running ads on facebook because of how profitable they can be but also they continue to improve their AI and have alot more data about its users so they can better understand their customer.
This is good for both the advertisers and the consumer
advertisers will be able to target their customers precisely, and consumers will had ads that designed for them.
But there will be higher costs of course with more advertisers on the platform.
With Instagram
Expect a lot more ads
Younger demographic 18-30
Influencer marketing
Leave your predictions down in the comments!
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