Proves Costly
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a company allows a teenager with no life experience tell them what to do. Earlier this week, the company listened to David Hogg and announced the end of their NRA member discount program
the Georgia legislature took a dim view of corporate-level social justice activism against the nation’s oldest civil rights organization. Especially when said corporation received a big, fat tax break from Georgia taxpayers.
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So the Peach State politicians voted not to renew Delta’s fuel tax exemption, costing the airline about $40 million dollars. Per year.in the four days since the company’s NRA-dumping announcement, the company’s stock price nose-dived 4.6%.
If a company takes a political stance...they piss off half of their customers...and risk a 50% loss of revenue.
Is it worth the risk?