I'm okay with either answer. If we are going with the "Build it and they will come" approach I would rather invest in a chain that is taking action or build a team in the community. This is becoming a highly competitive market.

I'm not trying to control what they will do, I just want to know. If they don't want to brand and market and find ways to pitch the chain, that is A-okay. If they do want to promote, I think the community should get on board with their messaging.