Telecom giant Airtel, which struggling a lot to capture the market, since Reliance Jio enter in telecom segment. Reliance Jio break down Idea and Vodafone market completely so that both come together to sustain in the market. Airtel directly competing with Reliance Jio it is now offering Free term insurance of worth 4 Lakh to its customer.
Airtel Joint hand with HDFC life insurance to provide insurance, All age group in between 18-54 will get this facility,A Airtel customer have to manually enroll for policy after first recharge through SMS. Policy will automatically get renewed after every subsequent recharge. I think it is good concept, because major portion of population in India who lives below poverty can not afford insurance cover.