This is one of the real crazy and well detailed stories I've read when it comes to tech startups and marketing. History won't repeat itself as there are too many variables involved. But you will have a lot to learn if you are not an expert veteran in he field. I guess even Steemit Inc ad the new and coming SMT projects and other DAPPs could pick up some lessons too. It's a long post that describe things step by step. So 'm not going to take much of your time. I'd just like you to read it if you are interested in the topics.