It may look small, but when you consider the fact that YouTube is the only platform to post a decline, it is huge! As I mentioned in the post, the average growth for these other platforms is something like 90%, but YouTube is in a 30% decline. That puts them 120% behind industry performance.

Plus if they keep losing 30% of content creators each quarter they will quickly die! It may seem small at first glance, but it really is quite an issue. I'm sure YouTube leadership is concerned right now.