I doubt it was for the money - it was probably so nobody could dethrone his comment. Promotion is obviously the whole point of the platform. He must have thought the EOS promotion was important enough to address - but he is showing the inherit weaknesses in the Steemit ecosystem. Zeus shouldn't come down from Mount Olympus to interefere unless there is a REALLY good reason. There is no censorship on Steemit IF you have enough SP - otherwise - self aggrandise with care ;)