After Raising $13.5 Million, Pillow Homes Switches to Pillow.com

Pillow Homes Inc, known simply as Pillow, is a short-term rental management startup, which was launched a few years ago to facilitate the process of renting out your apartment through the multi-billion dollar marketplace Airbnb. Since then, the company has gone from strength to strength and has recently completed a $13.5 million funding round.

pillow.jpg Originally known as Airenvy, the company rebranded in 2014, using the domain name PillowHomes.com. However, just before completing their latest funding round, the company switched to the highly desirable one-word .COM domain name pillow.com.

Previously, pillow.com was owned by Pillows.com, a family business owned by Abby and Craig Clark, focusing on luxury bedding. I reached out to Craig to find out more details about the deal that resulted in Pillow using the Pillow.com domain.

According to Craig, Pillows.com entered into a joint venture with Pillow, a deal that has allowed Pillow to operate on the Pillow.com domain. Craig’s company remains the owner of the Pillow.com domain name, but Pillow has an option to buy the domain.

DomainIQ shows that Craig's company took ownership of the singular Pillow.com in early 2014, with the name forwarding to Pillows.com until last month.

Through this strategic partnership, Pillow has the ability to grow its presence and value through an incredible one-word domain name. As we’ve seen many times within our Inside Interview series, a short memorable domain name can be an incredible platform on which to grow a company further.

Thanks to Jamie Zoch (@Yofie) for his help with this article.