UBEX PROJECT ((ICO 2018))-THE ARTIFICIAL INTELLIGENCE IN ADVERTISIN...

INTRODUCTION:

As usual ! all of you know's, I always carry you along with any information about good crypto related projects through my blog.

Blockchain is a distributed database system that acts as an “open ledger” to store and manage transactions. Each record in the database is called a block and contains details such as the transaction timestamp as well as a link to the previous block. This makes it impossible for anyone to alter information about the records retrospectively. Also, due to the fact that the same transaction is recorded over multiple, distributed database systems, the technology is secure by design.

With the above in mind, blockchain is immutable – information remains in the same state for as long as the network exists.

Perhaps most significant development in IT over the past few years, blockchain has the potential to change the way that the world approaches big data, with enhanced security and data quality.

blockchain has the potential to change the way that the world approaches big data, with enhanced security and data quality just two of the benefits afforded to businesses using Satoshi Nakamoto’s landmark technology.

In reference with the motion of this article, Today! I will be presenting you a particular undisputed project called: UBEX

WHAT IS UBEX?

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Ubex is a global decentralized advertising exchange, operating fully on the basis of neural networks with the use of blockchain and smart contracts. Ubex allows passage from the traditional pay per click scheme to the model of payment for targeted actions, the most fair and interesting model for advertisers. At the heart of Ubex’s advertising purchasing algorithms, lie neural networks that process information about each visitor to the member networks’ websites. The neural networks evaluate the interests of users, calculate the likelihood of targeted actions for all advertiser offers, and choose the most suitable advertisement. Thanks to this, member network website visitors see only those ads that are maximally confined to their interests, and which would convince them to fulfill the target action with maximum probability. Thus, Ubex maximizes the targeting of advertising and the economic efficiency for advertisers. Ubex aims to solve the problem of low confidence in the purchase of digital advertising. Smart contracts allow for making the relationship of advertisers and publishers (owners of ad slots on sites) as transparent and fair as possible, as well as minimizing the risks for all parties. By applying such an approach, Ubex allows passage from the traditional pay per click scheme to the model of payment for targeted actions, the most fair and interesting model for advertisers.

ABOUT UBEX

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The digital advertising market has been actively growing for the last 4 years; its size has exceeded the size of the television segment in 2017. This is a historic event for the advertising market. One of the most promising segments of digital advertising is programmatic advertisement, which shows an average annual growth rate of more than 23% against a 4% growth rate of non-programmatic segments. According to the forecasts of Magna Global, the market size of advertising software will reach $42 billion by 2020.

Nevertheless, despite these positive dynamics, the digital advertising market has many problems, including low targeting efficiency, non-transparent counterparty relationships and a high level of fraud. As a result, all sides of the relationship suffer - advertisers overpay for each client involved, publishers receive lesser rewards and consumers of advertising are dissatisfied with its quality.

Ubex proposes to solve these problems by combining all the advantages of programmatic technologies, neural networks and smart contracts in a single system. Through this approach, Ubex provides a transition from the traditional pay-per-click scheme to the payment for targeted actions, which is the most fair and interesting model for all market participants.

We present to you the Ubex project - a global, decentralized exchange of programmatic advertising based on neural networks and smart contracts. The mission of Ubex is to create a global advertising ecosystem with a high level of mutual trust and maximum efficiency.

Advertisers can automatically purchase ad slots using the Ubex system. Payment is made upon fulfillment of targeted actions by users. Procurement of advertising takes place in real time using programmatic technology on the basis of neural networks with the application of smart contracts.

Advantages of Ubex in comparison with other advertising exchanges:

Neural networks maximize purchasing efficiency.

At the heart of Ubex’s advertising purchasing algorithms, lie neural networks that process information about each visitor to the member networks’ websites. The neural networks evaluate the interests of users, calculate the likelihood of targeted actions for all advertiser offers, and choose the most suitable advertisement. Thanks to this, member network website visitors see only those ads that are maximally confined to their interests, and which would convince them to fulfill the target action with maximum probability. Thus, Ubex maximizes the targeting of advertising and the economic efficiency for advertisers.

Blockchain-based smart contracts minimize participants’ risks.

Ubex aims to solve the problem of low confidence in the purchase of digital advertising.Smart contracts allow for making the relationship of advertisers and publishers (owners of ad slots on sites) as transparent and fair as possible, as well as minimizing the risks for all parties. By applying such an approach, Ubex allows passage from the traditional pay per click scheme to the model of payment for targeted actions, the most fair and interesting model for advertisers.

Our team consists of high-level professionals with extensive experience in areas of marketing, neural networks and blockchain. We perfectly know and understand all the advantages of these technologies, which we are able to apply effectively in order to achieve the maximum result. The infrastructure developed by us will allow us to take the process of buying advertising and its economic efficiency to a new level.

UBEX TEAM

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UBEX ROADMAP

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UBEX ICO ANALYSIS

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The ICO is a natural supplementary funding source to further accelerate the development and global adoption of the UBEX PLATFORM

UBEX TOKEN ANALYSIS

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The Ubex team will generate an ERC-20 standard UBEX TOKEN (UBEX) via an Ethereum Smart Contract. All wallets supporting Ether, including MyEtherWallet, MetaMask, Parity, Mist, imToken and the Ethereum Wallet support ERC-20 compliant tokens. 72% of the Tokens will be allocated for the Token Sale and will be distributed to the Community. 15% of the Tokens will be allocated for the Team and Advisors with a 12 month lock period. 10% of the Tokens will be allocated for the Reserve and will gradually be used for project development, including transactions with partners. 3% of the Tokens will be allocated for the Bounty Campaign as rewards for Bounty participants, as well as for marketing expenses, miscellaneous costs associated with the Token Sale, AirDrop campaign expenses, and Referral Program payouts.