The focus is on the interface, so that it's so easy, even people who don't know anything about steem or crypto will be "converted or soft-transitioned to the blockchain and then explore it on their own. But it has to happen through dstors and in a way that doesn't require them to do anything beyond supplying an email address at first. It has to be simpler than steemit.com - as for growth, we'll market it. Everyone's trying. So will we. Business as usual.