Time has come to unveil DTube’s new logo that foreshadows the launch of an exciting new version of DTube.
We would like to dedicate very warm congratulations to , who brought this new design to life with a very professional and artistic approach.
We wanted to take the time to elaborate a deeper reflexion on brand values, positioning and colors, so as to create a strong and unique brand identity.
New logo in the making
We have been working on a new logo for the past month. Just a quick history:
v1: August 2017
v2: January 2018
Artistic process
First tried many different approaches and unleashed the creative beast. It ended up with 3 graphics tracks
Route #1: Add, record, like, share, focus
*Route #2: Cryptocurrency & community *
Route #3: Evolution & Player
Navy blue and soft red
After many debates, we decides to choose route #1 with 2 colors to determine new DTube’s identity: “Navy Blue” soothes and reassures new users and “Uni Red” dot represents the famous camera”s “rec” signal, right in line with the platform’s video focus.
Fine-tuning
From this route, many different versions were drafted, with a lot of debates around the upper or lower case “D”
And finally ...
Discover the new logo that made a full unanimity from the team:
The new DTube logo

Mobile Apps and Favicon
We know a lot of you would have loved to participate in the design process through a community event but we felt we needed to keep it simple as design appreciation is very highly subjective. However, feel free to give your opinion on other variants as a comment below!
We really hope you will enjoy this new identity, if you like to use the new design, feel free to download the media kit in the About page: https://d.tube/about
Stay tuned, a new crazy update is coming!
The DTube team
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