The thing is, when I was younger, there was no YouTube. Everyone was watching TV but when ebaumsworld came along, I was obsessed with watching videos there even though the "quality" wasn't as good. Grainy videos were far more interesting to watch than shows on TV with production teams and all that. I don't think it is necessarily about editing. This guy PhilipsoloTV became popular overnight with very amateur videos that were really entertaining because of his personality. I think people eventually reach a point where they try to game the system as opposed to creating content for the love of it.