We humans are visual creatures meaning that we communicate with imagery - this is why most sales and communication is done through things like body language and tonality; it is not so much what we say, but how we say it.
There is a phenomena called the baker baker paradox, which states that we remember details about people, places and things, more so than data and information. If we are presented with a man called Mr. Baker and his job is an actual baker, then we are more likely to remember him being a baker and doing things that bakers do, more so than remembering his name.
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