Certain kinds of people only, as you do not want unqualified traffic and just anybody coming to your website.
There are two kinds of audiences: qualified and unqualified. This means that you want the right kind of person (qualified) coming to your website.
Qualified traffic are people that are in the market for what you are selling and are inclined to buy from you, follow you on social media or share your content. Unqualified traffic is any person that may come to your website and do nothing because it means nothing to them, nor may they care about what you are selling. I may go onto a website that is selling make up and leave straight away, but if I were to go to somewhere like investopedia.com, then I would spend a lot of time there consuming their content.
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