I looked at PLR, and I like their ideas...and they seem to have morals about giving regular users the data and power back, which is awesome

but when I look at their wallet and videos, I don't really understand how the coin PLR is tied in and how value will go up?

They are creating a good wallet, but if any big company creates a big wallet like theirs (easily done), what's to stop people from using competition, and what's to keep people onto "PLR"?

I guiess I'm not understanding the overall concept.

If it's just a wallet (which I think is free?), then how will they get mainstream adoption?