My Story Of Making Money Blogging
In 2002 I began to blog one day on impulse after seeing another blog and being fascinated by the medium. I had no idea at the time that what I was doing would ultimately lead to a complete change in my career path and end up being something I’d make a full time income from in several years later.
I had no experience or profile in the online space, no technical ability and while I had done some public speaking had done very little in the way of communicating through the written word.
I did not make any money from my first blogs for almost 18 months (I didn’t even know you could so did not try) and when I did start to try to make money from them the first income was just a few dollars a week – but gradually in time my income grew from a part time income to a full time income and then beyond.
How to make money Blogging?
I’m often asked how to make money blogging so want in this article to lay out some basic steps that I see most bloggers who make a living from blogging go through.
Here is how to make money from a blog:
Set up your blog
Start creating useful content
Get off your blog and start finding readers
Build engagement with the readers that come
Start making money from the readership you have through one or more of a variety of income streams
Sounds easy doesn’t it! On some levels the process is simple – but you need to know up front that there’s a lot to each step and below I’m going to give you some pointers on each including some further reading.
Here’s how to make money from a blog.
- Start a Blog
In order to make money blogging you’re going to need to have a blog. While this is pretty obvious it is also a stumbling block for many PreBloggers who come to the idea of blogging with little or no technical background.
If that’s you – don’t worry! It was my story too and most bloggers start out feeling a little overwhelmed by the process of starting their blog.
If you need a little help I would highly recommend you check out my article How to Start a Blog in which I run through the steps you need to take to get up and running. It’s really not as hard as you might think!
Further Reading on starting a blog:
How to Start a Blog
- Start Creating Useful Content
A blog is not a blog without content so once you’ve set your blog up you need to focus your attention upon creating useful content. What you choose to create will depend a little on the topic that you choose to write about (on that note, most successful bloggers have some focus to their blogging whether that be a niche or a demographic that they write for).
The key with creating content is to make it as useful as possible. Focus upon creating content that changes people’s lives in some way will be the type of content that people will value the most and it will help people to feel like they know, like and trust you – which is really important if you later want to make money from your blog.
Further Reading on creating content:
There are thousands of articles and podcast episodes on ProBlogger about how to create content. See our latest stuff in the content category on our blog and on the podcast. Also check out some of these popular articles on different aspects of creating content.
How to Craft a Blog Post – 10 Crucial Points to Pause
How to Create Blog Posts that People Remember
The 4 Pillars of Writing Exceptional Blogs
How to Come Up With Fresh Ideas to Write About On Your Blog
11 Quick Tips for Writing Compelling Blog Posts
How Often Should You Blog? (Hint: The Answer Might Surprise You)
21 Ways to Write Posts that Are Guaranteed to Grow Your Blog
10 Ways to Switch Your Brain to Writing Mode When Working From Home
- Get off your blog and start finding readers
As you create the most useful content that you possibly can it is easy to get very insular with your focus and spend most of your time looking at building your blog. Many bloggers have a ‘build it and they will come mentality’ with their blogging but this is a bit of a trap.
If you want to make money from your blog you need to not only focus upon building a great blog but it is also necessary to get off your blog and to start promoting it.
There are many ways to experiment with growing your blog’s audience that I’ve written in previous blog posts and talked about in podcasts (I’ll share some further reading and listening below) but it is important to enter into all these strategies remembering that you should not just be looking for ‘traffic’ but ‘readers’.
Start by thinking carefully about the type of reader you’d like to have read your blog. You might like to create an avatar of that reader (sometimes called a reader persona or profile) to help you work out who you’re trying to attract.
Once you know who you’re hoping to have read your blog ask yourself where that type of person might already be gathering online. Begin to list where they might be gathering:
Are they reading certain blogs? List the top 3
Are they participating in certain forums? List the top 3
Are they listening to podcasts? List the top 3
Are they engaging on certain social networks? List the top 3
Which accounts are they following on each of these social networks? List the top 3
Each of these places that you reader might already be gathering has opportunities to develop a presence whether that be by leaving good comments, offering to create guest posts or simply by being helpful and answering questions.
With this list of blogs, focus, podcasts, social media accounts in hand you will have some good spots to begin to hang out and create value.
The key is to build a presence, to add value, to foster relationships – not to engage in spammy practices.
Further Reading/Listening on the topic of Finding Readers for your Blog:
See our latest posts and podcasts on finding readers in the finding readers section of the podcast and here on the blog. Here are a few other links to check out on the topic:
5 Mistakes Bloggers Make with SEO and What To Do About Them
Here’s How My 2 Blogs Grew
How to Socialize Your Posts for Maximum Effect
How to Promote Yourself Without Coming Across as a Jerk
11 Ways I Diversified Traffic Sources for My Blogs to Become Less Reliant Upon Google [With a Surprising Twist]
Grow Traffic to Your Blog Through Guest Posting and Creating Content for Other Blogs, Forums, Media and Events
2 Types of Content that Help You to Find Readers for Your Blog
- Build engagement with the readers that come
With sustained focus upon creating great content and finding readers for your blog you’ll begin to notice people visiting your blog and engaging with your content.
At this point you need to switch your focus to engaging with those readers and building community.
Respond to comments, reach out to those readers personally and do everything that you can to keep them coming back again and again by building a ‘sticky blog’.
Look after the readers you already have well and you’ll find they spread the word of your blog for you and help make your blog even more widely read.
Having an engaged reader is also much easier to make money from.
Further Reading on deepening reader engagement on your blog:
7 Strategies for Growing Community on Your Blog
11 Quick Tips to Get More Comments on Your Blog
Why You Should Make Building Community a Priority in Your Blogging
- Start making money from the readership you have through one or more of a variety of income streams
OK – the first four steps of starting a blog, creating content, finding readers and building engagement with those readers are important foundations that you really do need to get in place before you’ll be able to build long term income for your blog.
There’s no avoiding that what we’ve covered is a lot of work but if you do it well you’ll be setting yourself up well and giving yourself every chance of being able to make money from your blog.
With these foundations in place you’re now ready to start attempting to make money from your blog but you do need to be aware that just because you have set up your blog, have content and have engaged readers that the money won’t just automatically flow.
It takes continued work and experimentation to make money from your blog.
I’ve written many articles here on ProBlogger on the topic of making money blogging and will link to some suggested further reading on the topic below but let me share a few introductory words on the topic first.
There are Many Ways to Make Money Blogging
One of the biggest misconceptions that I see bloggers having about monetising blogs is that they have to do it in one of a handful of ways. The reality is that there are many ways to make money from blogs.
A few years ago I decided to sit down and list all the ways that I saw bloggers making money from their blogs and created this ‘money map’ (click to enlarge).
