Hey. Friends of the project which will be very interesting. I like blockchain projects that improve our community and simplify already built business models and make them better. The draft which will be discussed is one of such promising tools. The project is called Eatonomy. Its main goal is to simplify and create loyalty programs for customers.
Unfortunately, many do not understand the meaning of the “loyalty program”. Today it is a very powerful weapon in the hands of marketers from around the world. So what is a loyalty program?
Wiki
Loyalty program - a set of marketing activities for the development of repeat sales to existing customers in the future, the sale of additional goods and services, the promotion of corporate ideas and values, and other types of potentially profitable behavior. It is carried out mainly at the stage of maturity of the product lifecycle.
A typical example of a company's loyalty program is a discount card, with further purchases using a discount card discounts may be offered, including through the accumulative system, bonus and gift systems may also exist. In addition, when receiving such cards, as a rule, a questionnaire is filled in which the recipient’s contacts are indicated, which gives the organization the opportunity to notify the buyer about new products and services of potential interest to it.
This is a program of bonuses, discounts, gifts that we all love so much. The project which will be discussed takes the loyalty program to a new level. It impoverishes the latest blockchain technology and gives us the opportunity to create our own loyalty program.
For small businesses, this is really a great tool, because with Eatonomy you don’t need to be a marketing expert to create such a program is very simple.
Why do we ask you such programs? After all, everything is fine with us. A bit of history from the wiki for these programs.
The emergence of mass loyalty programs dates back to the beginning of the 20th century. Thus, in 1914, a number of stores in the United States began to issue special cards to wealthy customers, and in 1928, the Boston company Farrington Manufacturing first produced metal plates, which were issued to solvent customers. However, at first loyalty programs were local in nature; integration into national and international occurred with the development of computer technology.
In the 1970s, American Airlines offered passengers an alternative to discounts: accrual of “miles” to customers' personal accounts, accumulated miles later could be changed to a ticket. In the 1980s, the first hotel programs for regular customers appeared. For example, the Marriott’s Club Marquis system, which encouraged customers who regularly use the services of the chain, later was one of the first hotel chains to give guests the right to exchange points for “miles” of partner companies.
In 1994, the British supermarket chain Tesco launched the Clubcard project, thanks to which it increased its market share from 12 to 15.6%, overtaking its main competitors.
Eatonomy
Eatonomy is a unique decentralized platform on the Stellar blockchain. Designed to create and maintain customer loyalty companies. A marketing tool for a new generation. The project will have a mobile and Web version. Why did the project choose Stellar blockchain? The developers claim that this choice is due to the fact that App projects on the Etherium platform are not suitable for these tasks.
It is difficult to describe the entire structure of the project so you can study in detail the nuances of creating loyalty programs from the project documentation (Whitepaper)
I can say one thing, the project integrates the use of cryptocurrency in any business. Creating such loyalty programs. Project clients receive their Tre tokens. Business gets its unique loyalty program to attract customers.
How does it work?
Best Toronto Startup Award
I also want to note that the idea of creating a project was noted as the best startup in 2017. This is a very important point. For investors and for users of the product. The project has no competitors in this area and it means that the project will be able to achieve significant heights in the business world and in the cryptocurrency community.
In late 2017, Eatonomy won the prestigious Best Toronto Startup Enterprise Award at the InnovateToronto Pitch Competition, amongst 200 other competitors. The competition was a collaborative partnership between the University of Toronto, the City of Toronto, Ryerson University, focused on using innovation to shape the next 150 years in Canada and beyond.
Also in the project documents, I found some wonderful market research. They confirm that the project can occupy a very significant niche in the whole world community. After all, loyalty programs are very popular these days.
Excerpt from marketing research
ICO
Team
Shaheryar Ahmad
Technical and Blockchain Lead
Shaheryar is leading the development of the Eatonomy Rewards
platform on the Stellar blockchain, as well as the next iteration of
the Eatonomy mobile platform. He co-founded the Eatonomy
platform in 2016 as a way to help retailers increase revenue, reduce
food waste, while also providing additional value for customers. He
led the front-end and back-end system architecture development
of Eatonomy’s existing mobile platform, as well as earlier iterations
of its e-commerce store. Shaheryar has been developing web and
software products and projects since early 2007, and has solid
experience programming in languages including Solidity, PHP,
JavaScript, MySQL, JAVA, and C++. A strong entrepreneurship
professional, Shaheryar holds a Bachelors degree in Mechatronics
Engineering
Maleeha Alvi
Co-Founder
Marketing and Operational Lead
Maleeha is passionate about bringing efficiency through
decentralization to traditionally inefficient loyalty rewards
programs. She leads Eatonomy’s marketing and operational
activities, and is focused on achieving a customer-centric overall
strategy for the company. Maleeha has worked in project
management, marketing, and engineering roles at Schneider
Electric (Fortune Global 500 company). She managed, refined and
developed marketing processes for multiple product lines @
Schneider Electric, and worked on the mobilization of disruptive
Innovation plans and strategy for electrical distribution products.
Previously, she coordinated the change management and value
improvement programs on a $15B oil sands project @ Suncor
Energy (Canada’s largest integrated energy company). An
engineer by trade, she holds a Bachelors of Mechanical and
Mechatronics Engineering from Ryerson University.
Roadmap
Token
| Start Date: | October 19, 2018 12:00 PM (EST) |
|---|---|
| Payment Methods: | BTC, ETH, XLM, LTC, BCH |
| Soft Cap: | 5,000,000 XLM |
| Hard Cap: | 75,000,000 XLM |
| Token Exchange Rate: | 1 XLM = 26 TRE tokens |
| Total Token Supply: | 5,000,000,000 |
Conclusion
Well, young businessmen. This is a place to start a new era. Business in a new way. All customers will be delighted. It will be very convenient. Also, it’s possible to internationally. Follow the project. We are waiting for the results. Thank you for your attention.
Webite: https://crowdsale.eatonomy.ca/
Technical documentation: https://crowdsale.eatonomy.ca/Eatonomy_WP.pdf
Facebook: https://www.facebook.com/EatonomyRewards/
Twitter: https://twitter.com/eatonomyrewards/
Telegram: https://www.t.me/eatonomy/
ANN thread: https://bitcointalk.org/index.php?topic=5034986.0/
Autor
Bitcointalk Username: anatolij.shishkin
Bitcointalk Profile: https://bitcointalk.org/index.php?action=profile;u=2280356
Wallet GC6RA6I66DR52P37OFHOYSXPKNG5QHHQSF7L7GDU3RQAGECEQ7XRUOR3