One of the first releases on the ECOMI Collect platform will see the rainbow, unicorn and skull filled world of tokidoki come to life! With the digital collectible market poised to bring blockchain tech to the masses, this announcement may be the first of its kind, but it certainly won’t be the last. So what does it mean for digital collectibles, and how do you own your own?
What Is tokidoki?
Tokidoki, est 2005 in California, has quickly become a globally recognised lifestyle and apparel brand. The brainchild of Simone Legno and his partners- Pooneh Mohajer and Ivan Arnold- Tokidoki showcases Legno’s artistic stylings and love of Japanese anime and world cultures. The brand offers a wide range of products, including apparel, toys and accessories, as well as a diverse range of characters and character series.
Tokidoki is known not only for its eye-popping aesthetic and criminally cute characters but also its megawatt partnerships- tokidoki
Tokidoki Collaborations
The partnership between ECOMI and Tokidoki is fresh, however the company has had a long relationship with ECOMI CEO David Yu.
“We chose tokidoki as our first brand partner because of their ambition to expand into the digital realm when it comes to collectable items.” — David Yu, CEO of ECOMI.
Aside from their ambition, the brand is known for their unique collaborations across the world. Tokidoki has managed to amass a cult-like following, and have seamlessly blended their artistic stylings and branding into partnerships with:
Dim Mak- International DJ and producer Steve Aoki’s record label
Onitsuka Tiger- Yes, those shoes with the stripes.
Kartel- An industry leading furniture and design company
Barbie- Enough said.
Tokidoki characters have even featured on slot machines at Las Vegas casino The Palazzo, and used for team accessories in America’s Major League Baseball.
“We are always looking to work with innovative companies and look forward to disrupting the collectables market with ECOMI,” — Pooneh Mohajer, tokidoki Co-founder and CEO
ECOMI Collect X Tokidoki
The licensing agreement between tokidoki and ECOMI will see their characters among the first digital collectibles available on ECOMI Collect. The platform, which runs as a decentralised application, allows for:
Digital collectibles to be issued as non-fungible tokens. This means they are unique, and unlike ordinary crypto tokens, are indivisible.
Traceable and verifiable ownership thanks to the underlying blockchain technology.
The facilitation of a second hand market for users to buy, swap and sell their collectibles to other users
ECOMI Collect to work in conjunction with the Secure Wallet and ECOMI One offline storage devices, to ensure the ultimate security of your collectibles.
Users to purchase and spend their OMI tokens, as well as offering rewards for staking.
Displays collectibles using a unique augmented reality function!
The first version of ECOMI Collect will be available Q3/4 2018, and the company has a number of additional license announcements planned prior to the release. As one of the first platforms to offer licensed and recognisable digital collectibles ECOMI Collect is at the forefront of bringing blockchain technology to mainstream audiences.