Let’s face it; your customers are important to your company, regardless of the industry that you’re in or the products that you’re trying to sell. In addition, they are a huge driving force behind the direction that your company goes in as they offer priceless feedback as well as bring in lots of revenue. As a result, it’s imperative that you satisfy their wants and needs. The better the relationship that you have between them, the more successful your company will be.
Therefore, in order to build a strong relationship with them, you need to get to know them well. Today, the best way to do so is with an ecommerce CRM software.
What is an ecommerce CRM software?
Gathering and organizing customer information is an arduous task that is negatively impacted when errors occur. This is why investing in customer relationship management software is incredibly beneficial. CRM is technology that allows businesses to manage all of their current and potential customer relationships and interactions in order to connect to them, streamline processes, and enhance profitability. This tool offers businesses a number of benefits.
For one, companies won’t ever have to worry about not gathering enough data as ecommerce CRM software offers a number of tools that allow companies to pinpoint, understand, and help out their customers. A good CRM software will document every interaction that a user has with the business and then properly categorize it for future use or make it easier for other departments to work with it. In addition, they are able to automate everyday tasks such as filling out forms, sending reports, or addressing legal issues, to name a few. On top of that, they enhance both analytical data and reporting that way companies no longer have to worry about working with incorrect data. In a CRM system, information is located in one place, making it easy, let alone more accurate, to generate reports. As a result, smarter decisions are made about the future of the company.
Now, choosing a CRM software may seem difficult at first as there are so many to choose from, but down below, we’ve outlined a few that stand out to help you dip your toes into the world of customer relationship management systems. In addition, use this information to help you figure out what features your company needs in order to make the ultimate decision of which one will work best with your business.
Today’s Top Ecommerce CRM Software
Infusionsoft
This cloud-based sales and marketing solution provides users with CRM, marketing automation, as well as ecommerce functionalities all together in a bundle, assisting small companies with providing sales volumes as well as customer service experiences. A few features that this ecommerce software offers include segmenting contacts, monitoring customer interactions, and sending emails. They are also able to manage inventory, payments, and purchase fulfillment. Users will also find both reporting and analytics tools that assist users with analysis on emails, campaign performance, and sales, to name a few.
ActiveCampaign
This integrated marketing and CRM suite initially started with email marketing. Now, it helps both small and mid-sized companies create their contact lists and professional emails while also helping with managing campaigns, monitoring customer behavior, as well as measuring how marketing campaigns are doing. Their email marketing and marketing automation apps consist of a drag-and-drop email design, lead capture forms, lead segmentation, site monitoring, as well as email campaign reporting. They’ve also integrated with a few CRM solutions, but they also have their own sales force automation tools such as contact management, drag-and-drop deal tracking, pipeline management, as well as lead scoring.
HubSpot CRM
This cloud-based CRM platform assists businesses of all kinds of sizes with monitoring and nurturing leads while analyzing business metrics, regardless of the industry. Users interact with a visual dashboard that offers real-time information regarding the whole sales funnel. They are also able to monitor customer interactions automatically via email, social media, or phone call and then every interaction is saved in a timeline. In addition, this ecommerce software allows users to make and manage email templates while tracking how the emails are doing.
Shopping Cart Elite
We thought we’d save the best for last. However, what makes Shopping Cart Elite stand out from the other ecommerce solutions? It’s an all in one ecommerce software! This means that apart from being an ecommerce CRM software, it also boasts a number of other tools. Before we get into them, though, let’s first dig deeper into what it is that our CRM software has to offer.
A few of the top CRM features that we offer involve lead scoring, inquiry tracking as well as management, support automation tools, and contact management. This means that users are able to manage billing, orders, quotes, various forms of communication, order tracking, rewards, and contacts, but that’s just scratching the surface.
Every touchpoint from a customer is recorded and then shown in detail that way users are able to make a proper analysis and create the best marketing efforts accordingly. In addition, customers are analyzed and evaluated into specific Lead Types such as hot, cold, or warm. With this information, users are able to make decisions that affect specific groups. Also, sales cycles are decreased as our sales tools boost sales efficiency and close rates. You’ll also find analytics and forecasting, marketing automation, and service and support automation. However, this is merely an outline.
Now, as we mentioned earlier, it’s an all in one ecommerce software, so there’s so much more to it than just the CRM system! This cloud-based solution works well with small and mid-sized online retailers and offers a number of features including website management, inventory management, SEO, and marketing analytics functionalities. Users can both manage and integrate their online shops with marketplaces like Amazon so that they can put up their items on third-party sites. They can also manage suppliers, warehouses, and shipping services with our inventory management. We even offer threat and engagement analytics which lets users track both site traffic and visitor activity. In other words, we’ve got it all in one platform!
To learn more about all that we offer, visit our site!