I think there is a mixture of both. As an artist I love creating purely because I enjoy it and am passionate about doing it. Also I understand my art is worth something . If I'm not getting paid to do it then it's not a big deal but like I said I still understand the value that I could bring. The same way people use steemit. Some enjoy curating, blogging or just soaking up great content but also there is an understanding that these things bring value and help others. So I feel it could be both.