Amazon - the largest market in the world, which already accounts for half of total e-commerce revenue in the US market. Recently, wishing to buy something I first searched for the right product in the search engines, but now they go directly to the Amazon website.
But it would be wrong to imagine Amazon simply as a large retailer, claiming the painting. Amazon not only sells products, but it makes a lot of them. Produces clothes and towels for children, movies and television shows, organizes catering from restaurants and gives loans, and will soon start selling even medicines. In addition, Amazon controls 44% of all cloud services. As a result, many manufacturers and vendors do not even think about how to work with customers directly and are forced to do so on the Amazon platform.
Amazon is not just growth, trying to control the entire economy of infrastructure and expansion threatens the idea of freedom and competitive market.
As a master of the situation, Amazon is not limited to the fact that suppliers dictate terms and prices. The company uses the data collected to suppliers in order to weaken it as competitors. More than once it happened that a good supplier of goods sold within a few weeks found in the top search similar products, released by the Amazon.
Thus, the e-commerce market is no longer a real market. Now there is only one player deciding what should be sold, and under what terms. But investors are on the one hand, and because the Amazon monopoly promises them fabulous profits. If Amazon will replace the infrastructure for trade, the delivery of goods production in the United States, its potential value will go beyond a trillion dollars.
One of the market reaction to the examples of actions the company - Buy Amazon'om network full supermarkets foods. It was enough for the company to announce the deal at its market value rose by $ 13.4 billion, just in the purchase price.
Amazon's delivery area is also crushed under its competitors. It includes the distribution network acquired by all the shops and the beginning to occupy the dominant position, already competing with UPS and FedEx. Everything goes to the fact that other companies can not compete with such a network, will have to entrust the delivery of the main enemy goods - Amazon.
This Amazon policy blurs the traditional boundaries between e-commerce and currently, keeping in mind that the dominant position will give it endless possibilities.
People fascinated by the scope and comfort of Amazon, do not see how to stifle the commercial market, not to think about the consequences. Already, Amazon decides for consumers who buy them, and strives for full control. Recently, Amazon patented technologies that enable visitors to his store will not be able to display them in competitors' sites from their phones, this is clearly not the limit.