Why is Baidu search index reliable data
This post is mainly on China and how I think that Baidu search index is a useful tool for businesses entering the China market.
Baidu
Baidu is the most popular search engine in China. Its traffic rank is number 1 in China – 1.2 billion visits on average every month. Search results in English are also possible. Citing some statistics, baidu dominated the market share with 80% based on advertising revenue. Their estimated revenue is USD $9.9 billion in 2015 - cash cow…
Baidu search index
Baidu search index is similar to Google Trends, which is also used to find out what is trending. If you follow my website at coinbitgold.com, you will see I have used it to measure buying interests of bitcoin, gold, litcoin and ethereum. I am not going to reproduce the entire content because there are too many posts. But I am going to produce some screenshots and the links if you are interested.
Breaking: Mystery of bitcoins 2016 new high
Bitcoin more favorable than gold in China
Bitcoin, Litecoin and Etherum baidu search trends
Why it is so reliable
The first reason is that google is banned in China. I still do not understand the reason why it remained banned. There have been talks of reasons like:-
- Google is not willing to censor some of their search results, which China see as “illegal”. Basically, China does not want their people to read certain things.
- China wants to remove competition away and let home grown search engine, Baidu to benefit from China's huge market.
In China, google is only accessible via the VPN, which can be expensive and slow at times. Thus, this deters people from using VPN due to the poor page loading rate. In my opinion, this reason alone is strong enough to say that the baidu search index data is highly disaggregated data from the rest of the world and is highly representative of China's increasingly affluent population.
In fact, we are talking about 1.381 billion people - mindblowing strong market. Of which, there are 400 million millenial chinese consumers, the size of current USA population. Goldman Sachs analysts have pointed out that the chinese millennials are probably the single most important demographic on the planet today. Hence, any tool that could be used to know what they are searching for and what are trending become very important for businesses wishing to enter the China market.
Concluding...
Interested in Baidu search index data? Click here for baidu search index!