WHILE RELAXING AND ENJOYING THE WEEKEND TAKE TIME TO READ THIS AND UNDERSTAND THE IMPORTANCE OF CUSTOMER SERVICE TO YOUR BUSINESS TO HELP IMPROVE AND GROW YOU BUSINESS.
Customer service is actually a strong marketing tool to any business and not an extra or luxurious expenses on the business.
QUOTE: A customer is the most important visitor on our premises. He is not dependent on us; we are dependent on him. He is not an interruption in our work; he is the purpose of it. He is not an outsider in our business; he is part of it. We are not doing him a favor by serving him; he is doing us a favor by giving us the opportunity to do so----MAHATMAGANDI.
WHAT IS CUSTOMER SERVICE: Customer service can be defined as anything we do for the customer to enhance the customer experience. It is one of the most effective and least expensive means of marketing a business. Customer experience on the other hand is any form of interaction between a company or company’s representative and the customer.
EXAMPLES OF CUSTOMER SERVICES:
1 free car wash with fill up
2 suggesting less expensive options to customers
3 calling the customers by names
4 easy return policy
5 on time delivery
6 courtesy
7 enthusiasm
8 showing the customer that you care
9 updated map of the area in rental cars
10 excellent follow up
11 empathy in handling customers complaints and questions
12 package carry out
13 well explained instructions
14 buy back programs
15 on sale incentives
NEEDS OF CUSTOMERS: Every customer comes in contact with a business or its representative with different want. While these want are hard to ascertain as at the time of the customers experiences, all customers have these basic five fundamental needs. They include;
1. Service: customers expects the kind of service that they think is appropriate for the level of purchase that they are making. A small purchase may require a small service than a larger purchase that has been carefully planned and researched.
2. Price: the price of every commodity has become so important to the customers. They love to make use of their resources as efficiently as possible. So businesses have the obligation to rationalize price of their commodities to suit customers.
3. Quality: Customers want durability in whatever they purchase. They love to purchase a product that will be durable and functional until they decides to replace them. This requirement of quality mandate that producers and distributors manufacture products that live up to their customers’ expectations of durability.
4. Action: customers need action when a problem or questions arise. These expectations demands that companies open toll free customers assistances telephone lines, flexibly return policies e.t.c.
5. Appreciation: customers love to feel appreciated. They love to know that the business ventures they patronize appreciate their patronage irrespective of how little their patronage may be. Customer service providers can convey their appreciations in so many different ways like saying “thank you sir” or “thanks for patronizing us” e.t.c.
CUSTOMERS OF A BUSINESS:
There are two basic customers that a business needs to satisfy in order to excel. These customers are the external customers and the internal customers. It is important to recognize the importance of both external and internal customers. External customers are the customers we do business with outsider the business. They are the consumers of our business offerings or products. While the internal customers are the customer doing business for the company. They are the workers in a business ventures, customer service providers of any organization e.t.c. it is also of paramount importance to satisfy the internal customers of every business because if the internal customers of a business is not satisfied or motivated, satisfying or meeting the service expectations of the external customers may also not be achieved.
With this short writeup, it is now pronounced that customer service is an effective means of marketing a business. It is also noted that holistic customer service is of great importance to every business since customer service experience is any point of interaction between a business or its representative with the customer. Holistic customer service simply means integrating or making all workers of business customer service providers. If all workers of a business are aware of customer service action then all the customer experiences will be favorable.
UPVOTE LIKE SHARE TO INCULCATE THE SPIRIT OF CUSTOMER SERVICE TO EVERY BUSINESS IN THE UNIVERSE....
