We often use the BMC in our intervention work with #entrepreneurs to develop #innovation capacity. It's a great tool to organize your thoughts -- simple to use, easy to understand. More importantly, it's designed to encourage iteration and experimentation (hence "canvas"). You can try/test out different models/ hypothesis. One of the important things we stress when engaging with this tool is that BMC, alone, doesn't make you an entrepreneur. In fact, all the tools in the world won't make you successful if the #mindset does not support or allow it. I wrote about this in one of my blogs (side note: would love your feedback!). The real value of BMC is what you do with it. Do you test your model to validate or to learn something new?