Lock&Stock, a new mobile app aimed at enriching the educational experience for students, is now available as a free download on the Android and iOS platforms following its launch in the UAE.
Lock&Stock is available at over 100 colleges and universities across the UAE, covering over 120,000 students.
The app, which was conceptualised by UAE-based Craig Fernandes and Ian Fernandes, is designed to work within college and university campuses and switches off students’ social media feeds, thereby allowing them to concentrate during class. The more time spent offline and disconnected allows students to accumulate points which can be redeemed at partner outlets.
When students enter the classroom, they open the Lock&Stock app and lock their phones from within the app. This blocks the users’ notifications from all social media platforms. The longer a user’s phone is locked, the more points he or she earns. To prevent non-students from using the app, Lock&Stock is programmed to only work on college and university campuses. Users can redeem their points for offers and promotions from Lock&Stock’s partners.
Lock&Stock, which provides a first-of-its-kind service for the UAE, has teamed up with more than 150 partner brands, spread across the fashion, food, entertainment and wellness industries, all of whom offer tailor-made discounts targeted at students on the Lock&Stock platform.
Although there is a plethora of discount marketing options available in the UAE, Lock&Stock is unique because it not only provides its partners with a platform to target the coveted student demographic, but also is a force for educational improvement.
Craig Fernandes, co-founder and CEO of Lock&Stock, said:
“Social media sites have become such an integral part of our lives that millions of people are finding it hard to stay disconnected. This problem is especially evident in our classrooms. Through Lock&Stock, we aim to provide students with a positive incentive to put their phones away and actually pay attention. We hope that this will lead to improved attendance levels and better academic performances among students in the UAE.”
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