I enjoyed your essay on Bylund's writings. I agree that he tends to fluff out important ideas into longer writings, which can make it somewhat exhausting to read some of his works. I would, however, say that some of the examples he provided added some important insight into how he viewed the market and the economy (although they did extend the readings by a considerable amount). I also found his focus on the importance of timing in entrepreneurship and trade interesting. You examined it very well when you said:

"With that voluntary exchange, another component starts to coalesce, time. "With time, things change" (Bylund, 2016, p. 14). Bylund is highlighting the fact that we don’t have forever to make an exchange; resources may dwindle or flood the market; profitability; and the value may change. What people like today is different from what people liked 20 years ago. Understanding these components is invaluable from an entrepreneurial standpoint, and voluntary exchange is the most important piece."

I have heard quite a bit about how to make your product/service more appealing to consumers, and the importance of voluntary exchange, but it was refreshing to read an author that acknowledged the importance of timing in exchange. I think it's very important for aspiring entrepreneurs to study the markets that they operate in, and observe any cycles that exist. As you wrote above, what people like has changed drastically in the last twenty years, and understanding the social and technological changes that feed into that is extremely important.

I definitely agree that the market is very messy and unpredictable. Like you wrote, who could have predicted the rise of smartphones? Or cars, headphones, personal computers and cameras, and the thousands of other products that have rendered previous innovations obsolete. I think this ties back to the idea of timing: thirty years ago, one could be a successful entrepreneur if they created an innovative solution to make landlines more convenient. Today, however, the same technology would go unappreciated because it is no longer needed by the majority of consumers. It is the entrepreneur's responsibility to attempt visionary revolutions in the market, and to "shake up" the way we view everyday problems.