Electric shavers have gained rapid demand among the consumers over the past few years. The Global Shavers Market is still dominated by the non-electric shaver segment, yet the demand for the same has seen a decline over the past few years. This is due to the convenience that is offered by electric shavers. Further, consumer awareness regarding hygiene is another factor that is complementing the growth of this market at present. They are widely used for the removal of unwanted hair that appears on the face or on other parts of the body. This process is done by the use of rotating or oscillating blades that are placed behind a metal guard. Electric shavers provide the most convenient form of shaving, hence they are gaining rapid acceptance among the consumers.
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The global electric shavers market has been segmented on the basis of product, distribution channel, end use and region. The report provides the current market size and anticipates its status over the forecast period.
The report also analyzes factors driving and inhibiting growth of the electric shavers market. The report will help manufacturers, suppliers, and distributors to understand the present and future trends in this market and formulate strategies accordingly.
Global Electric Shavers Market: Drivers and Restraints
Electric shavers are gaining rapid demand due to consumer inclination towards automation. This is also fuelled due to consumer exposure to new technologies, which are done by way of advertisements and promotions through several channels. Increased spending capacity towards luxury items is another key factor which is complementing the growth. Population plays a key role in the growth of this market, although a very small percentage of the global population make up for the electrical shavers market at present.
The market is however, restrained by the high price of electric shavers and widespread availability of its non-electrical counterparts in the market. The global electrical shavers market is highly restrained by the high price of these products. The types of electrical shavers such as rotary shaver, foil shaver, clippers and wet/dry shaver are priced on the higher side due to which majority of the consumers refrain themselves from buying such products and they opt for conventional shaving products which are significantly cheaper than electrical shavers, although the same increases the overall expenditure on personal care products. Further, due to the high price of the products, the manufacturers of electric shavers are facing difficulties in exploring the potential regions for expansion opportunities. Further, electrical shavers face a major threat from their non-electrical counter parts in form of internal substitutes. Due to the widespread presence of its substitutes, consumers at present are focused on non electrical shavers due to which the market for electrical shavers is experiencing a slow growth at present.
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However, entry of small scale players is expected to pave the way for low cost electric shavers in the market which is expected to gain consumer attraction. Since, majority of the consumers refrain themselves from buying such products due its high price, availability of low cost electric shavers would ensure proper growth of the market in the future, thus posing to be a suitable growth opportunity for the market.
Global Electric Shavers Market: Key Segments
The global electric shavers market has been segmented on the basis of product types into foil shavers, rotary shavers, wet/dry shavers, clippers and accessories. Clippers dominated the market in terms of revenue and volume, accounting for the major market share in 2015 and are expected to retain market dominance throughout the forecast period. Clippers are majorly used for cutting/trimming facial hair. Clippers are mostly preferred for cutting long hair and also since they come with varied type of attachments which are inclusive of guard combs of various sizes. They are also considered to be suitable alternatives for scissors. Majority of the salons and parlors have adopted the usage of clippers to cut long hair.
The market is also segmented on the basis of distribution channel into health & beauty stores, general merchandising/mass stores, supermarkets & hypermarkets and others. Supermarkets and hypermarkets accounted for the major market share in 2015 and are expected to retain market dominance throughout the forecast period. However, online channels are a lucrative target segment for the manufacturers of electric shavers. Due to the rapid advancements in technology and high adoption of 4G and 5G technologies among the consumers, online channels have proved to be a successful platform for the players operating in the field of electric shavers, by way of gaining a broader consumer base.
The market is further segmented on the basis of end use into male and female. Males dominated the electric shaver segments owing to widespread adoption of the same among the male population. However, females have become a lucrative target audience for the manufacturers of electric shavers. The adoption rate of electric shavers among the female population has increased over time and is growing at a rapid pace.
Global Electric Shavers Market: Regional Overview
Geographically, Europe dominated the electric shavers market, in terms of revenue and volume. Consumer adoption of such products among both genders is the highest in the European countries such as Germany, U.K. France, Italy and others. High purchasing power of the consumers in Europe is another factor for the high revenue growth of this market in the European region. Asia Pacific is another major region for the electric shavers market. Rapid urbanization in countries such as India and China among others has led to an increase in the purchasing power of the consumers, which in turn has complemented the growth of the electric shavers market in Asia Pacific. Transition in lifestyle of the consumers is another major reason for the switch from conventional shaving products to electrical shavers. Asia Pacific is also the fastest growing market for electric shavers.
Companies Mentioned in Report
Some of the key players operating in the market are Procter & Gamble, Koninklijke Philips N.V., Spectrum Brand Holdings, Panasonic Corporation and Conair Corporation.
The report segments the electric shavers market as:
Global Electric Shavers Market, by Product Type:
Foil Shavers
Rotary Shavers
Wet/Dry Shavers
Accessories
Clippers
Global Electric Shavers Market, by Distribution Channel:
Health & Beauty Stores
General Merchandising/Mass Stores
Supermarkets & Hypermarkets
Other
Global Electric Shavers Market, by End Use:
Male
Female
Global Electric Shavers Market, by Region:
North America
U.S.
Rest of North America
Europe
Germany
U.K.
France
Italy
Rest of Europe
Asia Pacific
India
China
Japan
Rest of Asia Pacific
Middle East
U.A.E.
Rest of Middle East
Africa
South Africa
Rest of Africa
Latin America
Brazil
Rest of Latin America
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