In a bold move, Björk becomes one of the first major music artists to embrace blockchain technology. Those ordering Utopia, her latest album, get the option to check out in major currencies - Bitcoin, Litecoin and Dash - as well as providing its own currency Audiocoin. As a reward for pre-ordering, consumers had the opportunity to receive 100 Audiocoin (ADC) as a reward.
The technology is being provided by Blockchain startup Blockpool, who have a lengthy history in the technology. Users opting for a reward will have a wallet created for them, increasing the experience.
The market is already reacting favourably to Audiocoin’s ventures of recent:
With avid market followers getting in on the fun:
With platforms like Steemit and Musicoin offering a slightly more pain free entry point to the world of cryptocurrency, will 2018 be the year of reducing barriers of entry for the mass market?
Don’t know about you, but I’m getting an itchy trigger finger over the vinyl copy. Check out the store here.
