For some people who doubt, email marketing is not dead. It may be used heavily by marketers but does it mean that the whole email marketing sector is not worthy anymore? Not at all, they are some a few strategies that are now saturated and when the audience recognize those fishy things, they say "What the fuck!" and move on.
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The first mistake you commit when doing email marketing is to start it with "Dear XYZ" and the consumer starts thinking and questioning "who is that? does he know me?". You might be able to get the email clicked by consumers with those personal touches but you may not be able to convince them because one of the studies of Fox Temple shows that many consumers would avoid emails starting with the personal greeting.
Oh, does it mean that the world has collapsed? or is it really the end of the world? No, the first thing you need to do is avoiding such personal touches. You might be wondering that how you could start talking about business or sale stuff immediately, right? In this article, we'll discuss some of the strategies for effective email marketing.
# 1 - Long Subject Line:
According to the research by Adestra where they analyzed around 900 million emails subjects to find the engagement ratio VS clicking ratio for 60 characters subject line and more than 70 characters subject line and the results speak themselves. No wonder that I prefer to know conclusion on the subject line in short words rather than going through 300 words just to find out the main point.
It doesn't mean that you reveal your exciting stuff in the email but rather mention the positive effects of what you've said in the email. Inspire the readers with your words and encourage them to open not only the email but also the content not by taking their name, but by explaining the topic of your subject in one big readable line.
# 2 - Send The Email At Midnight:
It is widely known that the best time to email your consumers is the night time when they return to home and check their mailbox with the free mind. The reason why people have started to see low results is that people overuse this method. It's not only you who would send the email at night but many others. Would you like your email to get buried because of other emails? Definitely not!
It is better to send the email between 8:00 PM to 11:59 PM. The more you delay, the greater will be the risk of getting your email buried because of others. Some studies prove that midnight emails lead to more sales and clicks than the emails sent in the morning.
# 3 - Free Give Away - Bonus:
Everyone loves free stuff and so your potential customers too and nothing is more attractive than a free give away. Your free give away doesn't need to be very special but at least unique and shouldn't be easy to be found on the web. It can be a simple e-book where you could share some of your secrets.
Though a free give away doesn't need to be very special but it should be a quality gift because consumers usually go through the quality of gifts and decide based on the quality of the gift whether to buy things from you or not. Include the positive aspects or advantages of your product, not like a salesman but more like a well-wisher.
Email marketing is underestimated by people nowadays so it's time for you take the advantage and make the most out of it. Share your experience in the comment section below!