}

As they have been doing to SEO and Google+, to email marketing also "they want to kill" before its time. With the advent of social media came that fear of believing that they would replace everything, even email marketing. Nothing could be further from the truth. What has been proven over the years is that it is still one of the most effective marketing tools . Why is it ...?

The Power of Email Marketing

Email marketing has 2 powers that other channels don't have , and that's what makes it so effective after so many years:

Segmentation

Something as simple as a subscriber list that has the ability to "deliver" the most appropriate content for each recipient can be a very powerful tool. Not all of your subscribers like the same thing or have the same interests. That is why creating specialized content according to your tastes or characteristics increases the effectiveness of the marketing strategy.

Personalization

And if on top of that list of subscribers you can personalize the content with something as simple as greeting the recipient by name or sending him an email on his birthday, you will be generating greater trust. And you can imagine that that confidence also increases the effectiveness of the marketing strategy.

And laugh at social networks! All these "little things" ultimately translate into, for example, increased sales for a business. Because many times there is no better thermometer to know if a strategy works or not than to see if you have more coins in your pocket than before ... 😉

A good email marketing tool

But to have a good email marketing strategy, you need a good tool to carry it out, even if only to have your mailing list!

And if there is a Spanish tool that is " hitting it " right now, that is MailRelay , a serious competitor for the famous little monkey from MailChimp .

Undoubtedly one of the strong points that all the marketing cracks in favor of MailRelay highlight is that this free tool has a feature that normally is not: autoresponders . You do not know what it is?

What are Autoresponders?

Well, in a display of supreme intelligence I can explain to you that an autoresponder is a system that answers emails automatically . Is that when I start to explain there is no one who beats me ...

Now seriously. Imagine that someone subscribes to your mailing list and you would like to send them an email from time to time and automatically. With this, what you would get is a tremendous saving of time and effort , since it will only cost you to create those emails once, and then it will be the autoresponder that will be in charge of sending them to that new subscriber when you have instructed them to do so.

Cool, huh?

This has a lot of benefits and benefits. In my specific case, if you subscribe to my blog you will receive my Guide to living from a blog that consists of 5 video lessons. Well, the autoresponder will take care of sending you a new lesson by email every day, without me having to do anything. It's like I have someone working for me 24 hours a day . 🙂

The autoresponder can also send a summary of the products you offer a month after someone has subscribed to your list, or send them an email congratulating them on their birthday and offering them a gift discount. Everything automatically .

As you can see, the possibilities of this automated system are tremendous, and this feature for example in mailchimp costs money (attest).

And there is more…

The truth is that the MailRelay tool not only stays in the autoresponders (which it already is ...), it also offers more subscribers than its competitors in its free version, technical support, analysis, statistics ... and it's in Spanish! Good news for those of us who struggle with the language of Shakespeare . 🙂

So now you know, if you still don't have a subscriber list, you're already taking a long time ... And if you do have one and you're not rooting for any email marketing strategy , that's like having a Ferrari parked in the garage and leaving with a scooter ...