2018 Dogooders Guide To The Best Cold Email Tools
Sending direct email is a tall order when you're trying to grow the reach & impact of your organization. Aren't able to have a volunteer or intern on staff for this task? The next best option is a bulk email tool.
Look for the 👍. These are my personal favorites.
Isn't sending cold emails a lowdown dirty game?
There are certain situations in life when you just have everything you need. For a brick and mortar business or nonprofit, it's when you are operating in a community that likes you and needs your offering. All you have to do in the morning is open the doors and enjoy as people come to you.
If you are running an online wing of your organization, you don't have the same visibility. You usually want to reach beyond your local community and for that you need to help people get to know you. Finding the best cold email tool for your business will give you a very cheap and fast way to get in front of other businesses or nonprofits. Search engines only work if you have great content and SEO. Social media and organic marketing usually requires a team to see real success. Email is the front door of someone's house, not the town square, and the door is almost always unlocked. With that in mind, use these tools wisely. I recommend connecting with other businesses and nonprofits on Linkedin first... It's like calling ahead before inviting yourself over. Happy emailing ~ Andy Facebook Google+ Twitter LinkedIn
2018 Dogooders Guide To The Best Cold Email Tools
Yesware.com
Alexa Rank: 12.6k Created: 2001
Yesware, circa 2001.
According to the sign-up page, the FREE tier allows you to:
"
- Send beautiful campaigns to up to 2k of your subscribers
- Use hundreds of responsive email templates
- Build customizable signup forms to capture more leads
- Turn signups into active clients with list-based automation
- Receive our award-winning customer support 24/7"
Seems like a no-brainer to me!
MixMax.com 👍
Alexa Rank: 39.6k Created: 1998
MixMax, circa 1998.
These are the marketing tools the marketing con-men targeting "newbies" don't want you to know about.
A trend in software-as-a-service products today is to bring maximum functionality and the best combination of features all into one tool.
Vbout is pursuing this holy grail with a powerful combination of email marketing, landing pages, social media tools and ways to experiment and visualize customer journeys.
This last feature, the customer journey tool is a diamond in the rough, giving you the power to visually map different buyer persona journeys and refine and optimize them as you gather more data.
The basic plan starts at $49.95
But there is a FREE trial. Take Vbout for a spin
Mailshake.com
Alexa Rank: 69.4k Created: 2001
MailShake, circa 2001.
Mautic is a personal favorite of mine, Mautic is an open source marketing and email automation platform that remains dedicated to making a full-featured product available for FREE to everyone.
Build unlimited conditional email automation sequences, upload email templates or choose from their free selection, publish built-in landing pages and track contacts across social media and much more.
Download the software and host on your web server for maximum functionality at https://www.mautic.org/ or create a web-based account at https://mautic.com/.
Sounds great. Are there any CONS to Mautic?
WARNING: There are problems with using a free and open-source software as robust as Mautic.
- Buggy
- API often doesn't work
Reply.io
Alexa Rank: 76.4k Created: 2011
Reply.io, circa 2011.
You will see a common theme running through most of the email automation tools here: that's the ability to segment email recipients automatically based on behaviors. Drip is one of the easiest platforms (and one of the cheapest) to destroy your competition and dominate your niche e-commerce universe.
Especially geared toward e-commerce, Drip offers a well-designed and appealing user interface, offers integrations and is FREE for your first 100 subscribers.
Build your email list fast. Take a tour of Drip here!
Gmass.co
Alexa Rank: 94.6k Created: 2016
Gmass.co, circa 2016.
Buy me a coffee
Woodpecker.co 👍
Alexa Rank: 98.9k Created: 2013
Does sending a large volume of emails to a large number of subscribers for as cheaply and conveniently as possible sound like something you could get used to?
Email Octopus is very transparent about their not so secret sauce: They take advantage of dirt cheap send rates via Amazon SES by asking you to create a managed account for them in your AWS account. By letting Amazon be the SMTP provider, Email Octopus simplifies their service and reduces your costs.
Thanks to this strategy, Email Octopus is FREE up to 2500 subscribers!
Are there any CONS?
This tool IS NOT for beginners who are not ready to learn. Email Octopus DOES provides email automation software, including -
• List Management
• Campaign Creation
• Automations
• Email Template Storage and Use
Email Octopus DOES NOT provide:
• Email Templates (You must import your own HTML templates)
Set Up:
• Create an Amazon AWS account
• Integrate Email Octopus with Amazon SES (they provide instructions)
• Configure your Amazon SES instance, including domain and email verification
• Activate multi-factor verification and user permissions
If this is something you'd love to geek out on, sign up for Email Octopus now!
FindThatLead.com
Alexa Rank: 121k Created: 2009
Findthatlead circa 2015.An oldie but goodie email marketing platform, Aweber is for those who want to keep it simple, kind of.
Forget about complex segmented automation flows and focus on the basics; sending people emails containing offers and information that you think will make their day.
The world's most savage marketers love and trust Aweber.
Find out more about Aweber on their homepage
JetBuzz.io
Alexa Rank: 194k Created: 2018
On the opposite side of the spectrum from Aweber, ActiveCampaign is a tool that has it all, combining a full-featured email automation marketing platform with a built-in CRM (find out about great CRMs here...)
In addition to everything you would expect with an email automation tool, the marketing automation tools inside ActiveCampaign works like an enterprise solution, but for a pittance. Attribution allows you to track the customer lifecycle from social media to ad campaigns to your emails.
Setting complex multi-step goals is possible and manageable with this tool.
Messaging is powerful with ActiveCampaign too, enabling you to message across the internet, virtually everywhere you communicate with people.
But the unique element of ActiveCampaign is the built-in CRM. Instead of using integrations and jumping back and forth between one application another, you can tag and send qualified subscribers to your sales cycle CRM automatically based on behaviors and scoring.
Plus, if you're an agency, join the partner program and you can white label the platform and resell it under your own brand!
Lemlist.com 👍
Alexa Rank: 244k Created: 2017
Needless to say, this collection of tools only begins to scratch the surface of all the available tools online.
In closing, I call your attention to Moosend, a platform with a solid industry standard offering. They stand out with an extensive email template library and a certain... je ne se quoi.
If you want to enjoy a thoughtfully designed UI, and are a sucker for flat design, then this email automation tool may keep you engaged and make it easier to get things done.
Oh, and I almost forgot to mention, MooSend offers 3 months free and you can send to up to 5000 subscribers during the free trial!
After that, 5000 subscribers will only cost you $10 per month!
Buy me a coffee
PropellerCRM.com
Alexa Rank: 257k Created: 2015
Does sending a large volume of emails to a large number of subscribers for as cheaply and conveniently as possible sound like something you could get used to?
Email Octopus is very transparent about their not so secret sauce: They take advantage of dirt cheap send rates via Amazon SES by asking you to create a managed account for them in your AWS account. By letting Amazon be the SMTP provider, Email Octopus simplifies their service and reduces your costs.
Thanks to this strategy, Email Octopus is FREE up to 2500 subscribers!
Are there any CONS?
This tool IS NOT for beginners who are not ready to learn. Email Octopus DOES provides email automation software, including -
• List Management
• Campaign Creation
• Automations
• Email Template Storage and Use
Email Octopus DOES NOT provide:
• Email Templates (You must import your own HTML templates)
Set Up:
• Create an Amazon AWS account
• Integrate Email Octopus with Amazon SES (they provide instructions)
• Configure your Amazon SES instance, including domain and email verification
• Activate multi-factor verification and user permissions
If this is something you'd love to geek out on, sign up for Email Octopus now!
QuickMail.io
Alexa Rank: 299k Created: 2014
<QuickMail circa 2014.MailChimp, as one of the surviving veterans of automated email campaigns, has a big head start on many of its competitors and is still one of the most popular email automation services out there.
A couple of years back, MailChimp was looking a little behind the curve but it's back on the bleeding edge now, thanks to an array of new features to keep up with and surpass its competitors.
FEATURES:
• E-commerce seller will rejoice- MailChimp integrates with all major e-commerce platforms like Shopify and WooCommerce, allowing you to easily get to your subscriber's inboxes with those fantastic offers.
• Behavior-based automation sequences with built-in segmentation rules to turbocharge your customer's journey to purchase.
• Instantly launch Google, Facebook and Instagram ads! This one is a massive time-saver.
• 2 mobile-friendly plug-and-play landing pages come standard.
• A mobile app, analytics, integrations and more!!
Get started with MailChimp today!
Buy me a coffee
Publicate.it
Alexa Rank: 390k Created: 2011
Publicate circa 2012.Does sending a large volume of emails to a large number of subscribers for as cheaply and conveniently as possible sound like something you could get used to?
Email Octopus is very transparent about their not so secret sauce: They take advantage of dirt cheap send rates via Amazon SES by asking you to create a managed account for them in your AWS account. By letting Amazon be the SMTP provider, Email Octopus simplifies their service and reduces your costs.
Thanks to this strategy, Email Octopus is FREE up to 2500 subscribers!
Are there any CONS?
This tool IS NOT for beginners who are not ready to learn. Email Octopus DOES provides email automation software, including -
• List Management
• Campaign Creation
• Automations
• Email Template Storage and Use
Email Octopus DOES NOT provide:
• Email Templates (You must import your own HTML templates)
Set Up:
• Create an Amazon AWS account
• Integrate Email Octopus with Amazon SES (they provide instructions)
• Configure your Amazon SES instance, including domain and email verification
• Activate multi-factor verification and user permissions
If this is something you'd love to geek out on, sign up for Email Octopus now!
SmartReach.io
Alexa Rank: 1.59M Created: 2017
MailChimp, as one of the surviving veterans of automated email campaigns, has a big head start on many of its competitors and is still one of the most popular email automation services out there.
A couple of years back, MailChimp was looking a little behind the curve but it's back on the bleeding edge now, thanks to an array of new features to keep up with and surpass its competitors.
FEATURES:
• E-commerce seller will rejoice- MailChimp integrates with all major e-commerce platforms like Shopify and WooCommerce, allowing you to easily get to your subscriber's inboxes with those fantastic offers.
• Behavior-based automation sequences with built-in segmentation rules to turbocharge your customer's journey to purchase.
• Instantly launch Google, Facebook and Instagram ads! This one is a massive time-saver.
• 2 mobile-friendly plug-and-play landing pages come standard.
• A mobile app, analytics, integrations and more!!
Get started with MailChimp today!
LeadCooker.com
Alexa Rank: 3.42M Created: 2015
Does sending a large volume of emails to a large number of subscribers for as cheaply and conveniently as possible sound like something you could get used to?
Email Octopus is very transparent about their not so secret sauce: They take advantage of dirt cheap send rates via Amazon SES by asking you to create a managed account for them in your AWS account. By letting Amazon be the SMTP provider, Email Octopus simplifies their service and reduces your costs.
Thanks to this strategy, Email Octopus is FREE up to 2500 subscribers!
Are there any CONS?
This tool IS NOT for beginners who are not ready to learn. Email Octopus DOES provides email automation software, including -
• List Management
• Campaign Creation
• Automations
• Email Template Storage and Use
Email Octopus DOES NOT provide:
• Email Templates (You must import your own HTML templates)
Set Up:
• Create an Amazon AWS account
• Integrate Email Octopus with Amazon SES (they provide instructions)
• Configure your Amazon SES instance, including domain and email verification
• Activate multi-factor verification and user permissions
If this is something you'd love to geek out on, sign up for Email Octopus now!
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