Many products are launched via crowdfunding campaigns, and in theory, both the business and end-users benefit from the opportunity. It helps companies evaluate the demand before committing to large expenses, and reduce their financial risk, while end-users pledging in a crowdfunding campaign will be the first-ever to get the product, and often at a significant discount compared to the eventual retail price.
But the flip-side is that they are risks for backers, they did not just buy a product online, but bet on the developers to deliver the products. Sometimes the project fails due to incompetence, unexpected challenges, or