A couple of years ago, emojis were almost exclusively used by teenagers. Today, people of all ages use emojis to add some levity to their written communication. With 92% of the online population using emojis, it’s no surprise that businesses have started to use them in their marketing. Emojis have helped them to add a human, playful touch in their communications.
1) Chevy goes emoji
A+ to chevy for the nice little rhyme in their hashtag. Words were not enough for Chevy to express their new car so they opted for emojis and only later followed up with the decoded version of the PR.
2) PepsiMoji: Live for now
Pepsi took a fresh take on the cultural phenomenon of emojis. The ‘PepsiMoji’ campaign nailed it by candidly capturing street photos and replacing people’s faces with emojis. They took it to the next level by placing emojis on over 1 billion bottles and cans in 100 markets spread across the world.
3) Dominos: Tweet-a-Pizza emoji
Domino’s generated a lot of buzz on social media and among pizza eaters, when it announced the introduction of ordering pizza through their twitter handle by simply tweeting a Pizza emoji.