[Social Talk] The Servie what people don't talk, Silent Service
From the usual ordinary stores, shops, shoppers will welcome guests from the moment they enter the store. This is to guide you to the position of the desired product or to generate sales through promoting the product. Perhaps this is the normal service we think.
By the way, there is a service that overturns the basic form of these services. It is the Silent Service that spreads in Japan. In a Japanese apparel brand, clerks do not give a guideline to customers who have "no need to speak" bag at the entrance of some shops.
It is said to be a service that has received favorable responses from customers who like myface or who want to shop comfortably, and one of the reasons why internet shopping attracted attention is because of these factors.
As a result of actual placement, clerks can concentrate on the customers who ask for help, and it is said that they can increase efficiency and increase sales. This Japanese clothing store said that it would expand the system that is piloting in 22 stores.
This service has been introduced not only in shopping, but also in the taxi industry. Miyako Taxi in Kyoto, Japan, piloted ten silent cabs.
Behind the taxi driver's seat is a message that says 'The driver refrains from talking and provides a quiet car.' A taxi driver is asked to say hello to a car driver, to ask for a destination, to calculate, Except for the prohibition of chat as a principle.
The reaction of this system is divided according to people's values.
Those who like to communicate, entertain and meet new people complain that it seems to be locked. On the contrary, they say that people who want to be quiet have received favorable service.
This is what the Silent Service suggests.
The company that devised the Silent Service has been able to maximize the convenience of its customers, operate as a means of marketing and management techniques to increase sales, and has been effective in pilot operation, but this aspect can also be seen as a cross section of our society.
The lack of communication and communication in the real world due to family breakdown and the use of smartphones, which are represented by the nuclear family, have already been pointed out in society, and in some ways, Silent Service is marketing aiming at the cross section of such modern society.
So it is a matter of fact to worry about the disconnection of people from the silent service by the taxi company.
It seems to be a service that leaves people concerned about whether or not these simple conversations and communication will disappear in the present era of neighbors' jealousy, eventually causing people to become isolated and lonely.